Jeannie Bakes
branding
overview
Jeannie Bakes is a home-baking business run by Jeannie Sanpakit Leiterman. Based in Berrien County, Michigan, Jeannie Bakes produces a variety of baked goods, specializing in custom buttercream cookies and cake designs. With a cute and elevated style, Jeannie Bakes aims to create freshly baked sweet treats that look just as good as they taste.
solution
The branding aesthetic of Jeannie Bakes is thoughtfully crafted to complement the baked goods without overshadowing them. With a logo inspired by the unique buttercream piping style, a sweet and inviting color palette, and tasteful typography, Jeannie Bakes’ branding captures the charm and warmth of the business, leaving an aftertaste as delightful as the treats themselves.
