Shop Better, Waste Less
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overview
Microtrends are fleeting cultural trends driven by social media that gain rapid popularity but fade just as quickly, often lasting a mere few weeks or months. The fashion industry is particularly susceptible to microtrends thanks to fast fashion, with a fast output due to exploitative labor practices, leading to a projected consumption of 102 million tons of apparel in 2030.
solution
The outfits photographed were chosen from the closets of women in their 20s, the demographic most widely affected by microtrends. Each clothing item was a piece of fast fashion or inspired by a fashion microtrend.
