Binggrae Flavored Milk
rebrand / packaging / print
overview
Binggrae is a nostalgic South Korean food and beverage corporation most known for its ice cream, milk, and snack products. Meaning smile in Korean, Binggrae’s philosophy is to make customers smile by contributing to the development of the dairy industry.
solution
Binggrae’s rebrand is inspired by Hallyu, or the Korean Wave, referring to the recent global popularity of South Korean pop culture. The milk carton redesign aims to expand the brand to an international audience, specifically young adults who are more open to exploring unique flavors and cultural products.
The flavored milk redesign included two types of packaging: the 6.8 ounce milk cartons and a outer wrap for a 6-pack of milk.
