Sarap! Magazine
publication / print
overview
Sarap!, meaning delicious or yummy, is a dynamic print and digital publication dedicated to uplifting the diverse cultures, communities, and cuisines of the Philippines, a country with over one hundred distinctive ethnolinguistic groups. Told through a primarily Filipino-American lens, Sarap! is committed to delivering fresh perspectives by providing a platform for unique and underrepresented voices. Our mission is to celebrate the beauty and diversity of the Philippines and its food by promoting inclusivity, encouraging cultural appreciation, and providing a space for readers to feel understood, valued, and seen.
creative direction
The aesthetic vision of Sarap! blends Philippine and American aesthetics, embodying the Filipino-American lens that drives the publication. The color palette features rich, earthy tones reminiscent of Filipino cuisine, with pops of color inspired by food packaging. The type and layout choices pull from more Western conventions, with sleek typography and grid-based spreads.
Sarap! Candles
Sarap! candle merch with scents inspired by popular Philippine flavors.
