Jeannie Bakes
branding / logo / prints
overview
Jeannie Bakes is a home-baking business run by Jeannie Sanpakit Leiterman. Based in Berrien County, Michigan, Jeannie Bakes produces a variety of baked goods, specializing in custom buttercream cookies and cake designs. With a cute and elevated style, Jeannie Bakes aims to create freshly baked sweet treats that look just as good as they taste.
solution
The branding aesthetic of Jeannie Bakes is thoughtfully crafted to complement the baked goods without overshadowing them. With a logo inspired by the unique buttercream piping style, a sweet and inviting color palette, and tasteful typography, Jeannie Bakes’ branding captures the charm and warmth of the business, leaving an aftertaste as delightful as the treats themselves.
Color Palette & Typography
The light color palette should be used for backgrounds, while the dark color palette should be used for text. Lychee must be used for text if one of the other light colors is used for the background. If Lychee is used for the background, any of the darks can be used for text. Light colors can be used with their accompanying darks, but colors must not be mixed. For example, Taro and Ube can be used together, but not Taro and Strawberry.
Questa should be used for headings and only in lowercase. Montserrat is a secondary font and should primarily be used for body copy. For shorter copy, use Montserrat in all caps. For longer copy, use Montserrat in sentence case. Both fonts are free to use and download.
